Château Lafite Rothschild adopts the Prooftag System

The Domaines Barons de Rothschild (Lafite) group has always endeavoured to protect its brands and products. The fight against counterfeiting is an integral part of our development policy both in France and internationally. We now wish to take this initiative further, with measures to strengthen our bottle authentication system.

From February 2012, Château Lafite Rothschild has introduced a "bubble seal" system, created by Prooftag, for all bottles of Château Lafite Rothschild and Carruades de Lafite labelled after February 2012. This seal will be present on all bottles of Château Lafite Rothschild from the 2009 vintage, and all bottles of Carruades de Lafite from the 2010 vintage. This initiative will also apply to bottles of earlier vintages released from the Château after February 2012. All bottles labelled in our cellars after February 2012 will therefore be equipped with the system, whatever the vintage concerned.

The seal is applied to the bottle neck (at the back), partly on the capsule and partly on the glass. It provides two levels of protection: - A unique « bubble code » that cannot be reproduced. - A 13 character alphanumeric code that is associated with the bubble code

The combination of the bubble code and the alphanumeric code enables the authentication of the bottle and gives access to the information on the bottle, previously registered by the Château and stored in a database.

The authentication procedure is carried out directly on line. Click here to view the page. Once the alphanumeric code entered, the corresponding bubble code is displayed. An identical bubble code to the one on the screen, combined with an undamaged seal that is attached to the bottle, is the guarantee of the bottle’s authenticity.

The objective is to guarantee traceability right through the distribution chain to the final consumer.

David Angel
David Angel