Beckham at Haig bar launch

the drinks business

3rd March, 2015


The pair attended a dinner, hosted by Beckham, at the iconic London landmark Wellington Arch on Sunday to mark the launch of the Haig Club pop-up bar, which will be based at the Hyde Park landmark for one week.

Described as a “modern interpretation” of the British private clubs that featured in the brand’s original “clubman series” of advertisements in the 1920s, the bar’s interior has been designed by Amanda Sheppard while the venue’s food menu has been created by Brett Graham, Mike Robinson and Alex Harper, of the Michelin starred Harwood Arms.

Signature cocktails served at Haig Club London have been crafted by drinks consultancy firm Sweet and Chilli in collaboration with Haig Club global brand ambassador Ewan Gunn. Wellington Arch will be illuminated blue for the week, in a nod to Haig Club’s square blue bottle.

Posting to his Facebook page after the event, the sports icon said: “Great to have my beautiful wife in attendance at my Haig Club London dinner. ‪#‎HaigClubLondon‬

Beckham launched single grain Scotch whisky Haig Club last year in collaboration with UK drinks giant Diageo and music mogul Simon Fuller.

Haig Club is a no-age-statement whisky comprised of a variety of aged whisky from three types of cask: first-fill, rejuvenated and refill Bourbon barrels, created at the Cameronbridge distillery.

David Angel
David Angel